MARKET-ORIENTED REFORMS IN PUBLIC SECTOR: A CASE STUDY OF LAHORE DEVELOPMENT AUTHORITY BACKGROUND New Public Management (NPM), a public sector reforms started from 1980’s onwards. It is formally conceptualized by Hood in 1991. United Kingdom claims to have been its birthplace; many papers and researches providing evidences from UK. These NPM reforms are widespread and the Anglo-American countries and International organizations are among its strong advocates. In many developing countries including