information about individual customers. In addition, CRM can be defined as a process that maximizes customer value through on-going marketing activity. (Baran Roger, Zerres Christopher, 2014) For building long-term customer relationship, the Harley Davidson gives a lot of time on understanding the needs of their customers. Hence, their work is the long-standing basis for retaining and attracting customers continuously. For this reason, they
Marketing innovation focused on internal transformation, technological transformation and gearing towards the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market