Good To Great: A Blog Analysis

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Here at WHSR, we've often studied just what it is that makes for an excellent blog post. Surprisingly, it is easy to define what makes for an excellent blog post and also easy to define what makes for a lousy one. Jerry Low's article "Good to Great: How to Make a Good Blog Post Great" offers some insightful tips. He points out there in June of 2014, there were over 42.5 million blog posts on (that doesn't include all the other blogs that either run on another platform or on private servers). It can be tough to stand out from the crowd, but one way you can do so is to make your blog posts truly great, or to go back and edit old posts into greatness. He points to the tried and true elements we know, such as creating a strong headline,…show more content…
You are the only one who sees the world a certain way. Others haven't had your background, life experiences or spirit. Your voice needs to shine through. Think of it like having a conversation with your best friend over a cup of coffee. That is the voice that each post needs on your blog. Make sure you make your posts easy to share. Link up to social media. Use a plugin so others can share your best posts with others. partial texty infographic From WHSR infographic How to Write a Good Blog Post Three Good Posts to Study rough type screenshotInformational Post Over on Rough Type, there is a post titled "Tech in Schools: Less Is More". This post is a great example of how to offer an informational style/newsy post with excellence. The site is ran by Nicholas Carr, a published author and former editor for Harvard Business Review. Mr. Carr knows how to put a professional post together. As you read through this one, note: Statistics and scientific information is quoted from reliable sources. Images and charts help enhance the article and add to the information already there. There is great balance on the page between text, quotes, images, and white space. It is easy to skim and read the…show more content…
A headline that grabs the reader. This is your first impression. If the reader doesn't like your headline, she may not even click through to your site in the first place. An opening hook. You have to grab the reader with something interesting that makes her want to keep reading. You have about 15 seconds to engage your reader or you risk him leaving and going on to another site, social media, or one of a dozen other distractions online. Images and videos. There needs to be a balance between text and visual images. Think quality images that relate to your topic, though. Don't just add images to add them. They need to relate. Easy scannability. Your reader should be able to look over your page in minutes and understand what your post is about. You can do this through subheadings, bullet points, and the first sentence of each paragraph which would work as a topic sentence to show your reader what you're talking about. Call to action. You want to guide your reader to the next step, which might be to sign up for your newsletter, read more material, or purchase

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