Gippsland Swot Analysis

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Background and Potential Markets: Including the Shire of Cardinia, the Gippsland Region extends from metropolitan Melbourne in the west to the Victorian NSW border in the east and borders New South Wales and the Hume region in the north. The region is rich in natural resources and commodities with dynamic industry sectors including, agriculture, forestry, dairy, beef and sheep, fishing, coal mining, oil and natural gas extraction and processing. Gippsland the region produces approximately 90% of Victoria’s electricity, 97% of Victoria’s natural gas, and 14% of Australia’s oil. Introduction - About Gippsland The Gippsland region is home to over 260,000 people and the region has a diverse economy in 2010 with a Gross Regional Product estimated at $13.3 billion and along with agriculture mining, manufacturing, energy, and construction and service sectors operating as the key economic drivers. The region is clearly well placed to assume an increasingly important role as a resource and food-based economy. Strengths of the Region The Gippsland region is geographically well-positioned to access national and international markets. The region boasts strong fertile soils a moderate climate high rainfall and…show more content…
The oil and gas Fields of the Gippsland Basin yielded 31.3 million barrels of crude oil and concentrate or just over 86,000 barrels per day. Total annual gas production was 271billion ft³ of sales gas, and 12.2 million barrels of natural gas liquids (LPG and Ethane) Opportunities for Gippsland expansion centre on oil and gas products that are shipped through the Port of Hastings or piped to refineries located in Altona and Geelong. Road transport provides an important freight task in the distribution of LPG from both Dandenong and Hastings to locations throughout the state. Sand and

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