Food industry in the past was simple, clear and clean. People used to grow their own fruits and vegetables in their backyard’s without adding any chemicals or preservatives. Nowadays, food industry has become more complicated and corrupt. Mario Nestle, a professor of nutrition at New York University confessed in an article “Big Food’s Real appetite” (1) that she overheard her nutritionist coworkers say that “Food companies will make and market any product that sells, regardless of its nutritional
new path to International Marketing in their country. *Here in this Assignment I would like to select Mc. Donalds, and its entry to Indian Market as focus on geographical market or region. McDonalds is a leader in convenient foods and beverages, they are famous and trusted food stores in Europe and America with registeration of about $23 billion and over 1.59 million approximate employees serving the customer’s world-wide. The corporations increasing success has been based on their performance as well
well the modern lifestyles are changing the culture of food, health and beauty care in Indonesia. Fast food and chemical modern medicines are becoming more popular than traditional food and herbal medicines, which create health problem, as there is a strong relationship between food consumption, lifestyle and overall health. As rich biodiversity resources, the Indonesia food are the combination between the local eatable plants and other food ingredients, and cooked