Eve Blossom Case Study

1040 Words5 Pages
Eve Blossom, a former architect and a business school dropout, is using her design skills to reinvent the supply chain, starting with the textiles industry. Her company, Lulan Artisans, is generating profits for itself and for some 650 weavers, dyers, spinners and finishers around the world—including in Cambodia, Laos, Thailand, Vietnam and India. Here's what drove and drives Blossom to make that material change... Roots: Before starting her own business, Blossom worked as a trained architect and designer in Vietnam. Her primary charge there was to renovate French villas. Then, she witnessed something atrocious. In a hotel bar in Hanoi, a European man spoke explicitly about his plans later that night to be "with a Vitenamese girl," and about "wanting a virgin." Unaware that Blossom could understand the language he was speaking, the man practically boasted that the girl's father had arranged everything, and the girl was just six…show more content…
The company teaches their artisan partners how negotiate fair trade prices for their work; what kind of design trends are driving buyers' decisions now; and why and how they should form cooperatives to stay successful in business long-term. Lulan also implements tailored benefits programs for each community where it partners with artisans. (Blossom rejects phrases like "where we source product.") If the artisans need, say, education in their communities, or if they need eye care, Lulan finds a way to connect them to local schools or optometrists, and will pay for educational fees, or buy them glasses. The benefits Lulan sets up will vary community to community. Blossom says Lulan invests in "whatever it takes to strengthen the community, near- and short-term, at the community's request." This is all part of her mission to celebrate crafts people, and to use "design thinking" to reinvent the supply
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