essential element that cannot be ignored, especially at a time when digital type design has created an unlimited supply of type styles derived from the past masterworks and contemporary inventions due to the multiplied possibilities and flexibilities. Sustainable design, mostly, is about materials. While for type design, mainly in reducing paper use and saving inks. Here, I intend to introduce a new concept - ‘Super Normal’ as an alternative or thinking to reach sustainability in type design. Being a concept
watched a movie that the title is “The True Cost” and impressed. It mentioned labor problems and the responsibility of companies in the fashion industry. Then fair trade is described as one of the solution, so I want to introduce about it. Easy to say, fair trade is a way to pay proper wages to workers and protect their minimum lives in the
period developed rapidly. 1.2. Aims The purpose of the essay is to to compare the charactistic of chair design before and after the world war II period.It foucus on the influence of the historial, cultural and technological development in the 1930s and 1960s. 1.3. Scope This essay will use the Zig-zag chair designed by Gerrit Thomas Rietveid in 1932 and the Panton Chair designed by Verner Panton in 1958 to represent the 30s and the 60s.The essay evaluate the historical, technology and cultural influence