Thomas Frank argues that although 1960s counterculture is well-remembered, little study has been given to a similar revolution that shook American business as well. Countercultural youth found unlikely and unwanted allies in the businesses of advertising and men’s clothing. But it was not belief in counterculture’s ideas that caused these industries to embrace counterculture, but love of profit. These companies saw
the arrival of television transform the advertising industry and advertising genres and styles, after 1950. In 1941, at the price of 4$ - 7$ Bulova Watches was the first advertisement to be aired on television. The ad in itself was basic. It was a countdown to a baseball game, it was on the logo of the channel it was aired on WNBC with the logo of the company on the right had lower quarter. This one minute completely revolutionized television and advertising. In the years between the wars, television
rise of social media - hereby shortened to SM - and its role in advertising and marketing in recent years. Coinciding with this has been the idea that television and other traditional media’s role in the field is on the decrease. Taylor (2013) argues that the “sensationalist, scaremongering messages about the demise of TV advertising” is not in truth, a reality and that social media actually have a “limited role to play”. This essay looks to examine this perspective whilst offering insights into