Essay On Pepsi Advertising

1137 Words5 Pages
ANS 1 Advertising is a paid form of communication and publicity is free of cost. Advertising is constantly present, even though people may not be alert of it. In today's world, advertising uses every probable media to get its message communicated. they do this via television, direct selling, print (newspapers, magazines, journals etc), sponsorships, radio, press, internet, hoardings, mailers, contests, posters, clothes, events, sounds, visuals and even people (endorsements). Advertising is mainly a form of communication which takes place in the market that is used to promote or sell some product in the market. Advertising is not a personal communication because it does not focus to satisfy the needs of one individual but it achieves to reach all the customers in the world. In case of companies they invest huge amount of money in advertising which helps to introduce their products to a larger mass…show more content…
• But this unquestionably doesn’t mean that other age groups are not it’s user’s. • Thus Pepsi’s brand image is it’s cool, lively and inspirational attitude. Advertising Strategy of Pepsi • Pepsi’s target audience are typically teens and young adults and their advertising reflect this in every possible way. • The company change its advertising tactic and image to imitate the target's interests. • The advertising strategy include cool, hip promos to attract more of the target audience. • The advertising is mostly creative and has different elements like music and sports other than bollywood • Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc.. Types Of Advertising There are several types of advertisements that is used by Pepsi that help expose the product out to the public. A few examples are • print advertisement, • outdoor advertisement, • broadcast
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