Hans Ong - Individual Essay Assignment When designing an advertisement for any product, a marketer has to contend with multiple factors; from designing the ad so that it is easily comprehensible while still pushing the product, making sure the ad is visually pleasing, ensuring the ad suits the target audience well such that it fits their cultural tastes, making sure it stands out from the competition, and more! It seems then that designing an advertisement is an extremely delicate process, given