WORK DONE 6.8.17 / 2PM Tanya Chhabra Read research paper on Tata tea 8.8.17/ 11pm Muskan Kandoi Read research paper on Hindustan Unilever 9.8.17/ 2:30pm Tanya Chhabra Read research paper on Ford Motors 9.8.17/ 6 pm Gunjan Panjabi Read research paper on Pepsi 10.8.17 / 8 pm Aishwarya Kori Read research paper on Sunsilk 11.8.17/ 11pm Muskan Kandoi Read research paper on Coca Cola 12.8.17/2pm Gunjan Panjabi Read
INTRODUCTION 1.1 Background Growth is essential for a healthy sustenance and survival of any firm in this competitive world. There are two growth routes available to any company: - organic and inorganic. The Theory of the Firm’s Growth Penrose states that the growth rate of the firm will decline with its age. Organic growth beyond certain size or age is a big challenge and hence inorganic growth gains significance. Inorganic growth means growing through mergers and acquisitions. The inorganic growth