Copenhagen Zoo Controversy

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I have chosen to present a press kit for the Copenhagen Zoo. Founded in 1859, Copenhagen Zoo is one of the oldest zoos in Europe. In 2014 the zoo ended up in headlines around the world because of putting down a healthy two-year-old giraffe and dissected it in front of a group of visiting school children. To avoid inbreeding the Copenhagen Zoo euthanized the male giraffe, named Marius, on February 9, 2014. Global public outrage ensued after it broke in the media that the zoo euthanized, skinned, and fed a giraffe to lions in front of children and zoo attendees. After not being able to find Marius a new zoo to move in to that was European Association of Zoos and Aquaria (EAZA) approved. The Copenhagen Zoo had no other choice but to put down…show more content…
This makes them particularly fond of the animals and feel a connection with them as if they were a pet. Relationship management and maintaining ones reputation is important no matter what business you are in. Reputation management is to help build, defend, and maintain an organizations reputation (Seitel, p. 96). The audience affected by this circumstance would be zoo attendees in the area of the zoo that come to visit regularly. These people actually gave back positive feedback on the situation with Marius. It also affects the visitors who come from around the world, because of all the global awareness they might be hesitant to go to such a zoo that lets the public view the euthanizing, skinning, and feeding of the giraffe to lions. Animals appeal to everyone from babies to grandparents. There is fun for the whole family. Families are typically the zoo’s main audience. As a zoo attendee you get education along with entertainment with the animal experience and exhibits that only a zoo can provide. The zoo’s mission is to increase the interest in and the understanding of nature and its multitude through experiences based on relevant, activating and entertaining education and display (Copenhagen Zoo , n.d.). Through these types of programs, people are able to experience science first

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