Case Study: Grohe India

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Heading: GROHE - Inspirational Design & Quality Renu Mishra, MD of Grohe India Pvt. Ltd. interacts with Mr. Kamal Khokhani, Publisher – INSITE PHOTOS COURTESY: Grohe India Pvt. Ltd. There are more women at the helm of businesses than ever before, in a wide variety of industries. Here is one such woman professional, who has been a catalyst in leading and growing her business. Renu Mishra, a business graduate, holds more than 18 years of experience in setting up new businesses in India, leading in commercial & strategic areas, Planning & MIS, Supply Chain & Logistics. Having travelled across the country to gain market insights from production, trade and customer points of view for deploying consumer-centric approaches in business, she has…show more content…
GROHE’s acquisition by the Lixil Group adds to the conglomerate’s influence in the bathroom and sanitary ware segment. Tell us about the impact this has had. Ans: Post the acquisition by the Lixil Group, GROHE has been able to enhance the edge it already enjoyed in its segment. German design and technology coupled with Japanese innovation have helped the brand to further consolidate its unparalleled market leadership position as a provider of the most aesthetically and functionally advanced sanitary fittings. We are present today in more than 120 cities as Lixil Water…show more content…
At GROHE, we offer consumers the chance to appoint their homes with the most breath-taking faucets and fittings that also help them save on water and energy costs in the long run. Overall, our success can be attributed to how cost-effective our complete value proposition is. For example, the Eurosmart Series is a great example of affordable luxury and is the largest selling product worldwide. 9. GROHE believes in consonance with interior designers, better catering to the exacting preferences of our consumers. How do you put it into practice? Ans: GROHE has already been working closely with the fraternity of world-renowned and domestic interior designers. We have also partnered with NDTV for the GROHE Design and Architecture Awards, where we celebrate the Indian design talent. 10. INSITE is a design magazine created with an eye to cater to the information needs of professional interior designers. What do you feel about the

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