Case Study 1: Zara, Netflix And Amazon Business Systems

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DIS 620 (TEI 2014) Management Information Systems (Oct 18,2014) Case 1: Zara, Netflix and Amazon Business Systems by Efstratiou Kostandinos 1. ZARA a. General. Zara is one of the greatest global fashion companies belonging to the Spanish retail group, Inditex SA. Its founder Amancio Ortega Gaona opened its first store in A Coruña (Spain) in 1975. During the 1980s Ortega started changing the design and distribution process to react to new trends quicker. In 1988 the company started its international expansion through Porto, Portugal. As of 2007, Zara stores provide men's / women's / children's clothing as well as shoes, cosmetics and complements. In 2010 Zara’s company opened his first online shop in several European markets and continues to expand online. Since 2011, Pablo Isla Álvarez de Tejera is the current Chairman and CEO. The firm tripled in size between 1996 and 2000 and in August 2008, sales edged ahead of Gap, making Inditex the world’s largest fashion retailer. (Gallaugher 2014) Today it has 1991 stores strategically located in 87 countries. Zara’s design process is closely linked to the customer. Information travels from stores to design teams, conveying customers’ requests and concerns. Zara is always striving to meet the needs of its customers. ( 2014) Zara’s main competitors' Gap, H&M have…show more content…
General Description. Netflix originally known as a video rental store was founded by Reed Hasting (CEO) & Marc Randolph in 1997 in Scotts Valley, California. It started building its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees. In 2007 Netflix introduces streaming, and between 2008-2009 partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players, TV set-top boxes, PS3. Since 2011 starts global expansion throughout Latin America, the Caribbean, Europe (UK, Austria, Belgium, France Germany, Luxembourg and

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