Budweiser Commercial Essay

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Annehuiser- Bush has been the top Mega Brewer in the world for the past 40 years. They have been able to achieve this feat through creative advertising. Their latest commerical depicts what goes into brewing their famous Lager. They have become the largest brewer due to their amazing advertising through out the years. This commercial, like others does an exceptional job of persuading you to buy their product. The commercial begins with a bold statment, “How to brew the smoothest lager in the world”. The commercial takes you through the steps on how they brew Budweiser. These steps, not particularly accurate to the proccess, are meant to convince the viewer why their beer is the best. While these steps are present in big bold lettering, high intensity music plays in the background. As the commerical progresses it flips between depictions of consumers enjoying budweiser and employees brewing the beer in a factory. The main goal is simple, to pursuade people to buy Budweiser. The commercial is targeted towards everyone. It does an excellent job of includeing everyone. It depicts weekly bar goers, college students, football party scense, pool halls and even the elderly. Showing that everyone can sit back and enjoy Budweiser. They accomplish this through a very strong pathos approach. A goal…show more content…
Everyone is having fun, bringing your mind into a false connection of Budweiser and fun, although this is not always the case. During some of the scenes, that take place in the factory setting, they are building their ethos. As you watch you are awe struck by the amount of work that it takes to brew a beer. Although a relatively simple procees they have shown the parts that look the hardest to prove its hard work. It also gives them a chance to show off their factory. All the scenes are high energy. This is important becaue everything looks fun, even the scenes where people are

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