Budweiser ran a commercial during the Super Bowl that was much different than most commercials for alcohol products. This commercial did not show a group of people having the “good time” the consumption of alcoholic beverages promises. This commercial did not even include the beverage at all. Instead, it showed the connection between a human and an animal and that bonds between both will still exist as time goes on. The commercial opens with a horse trainer/farmer caring for a Clydesdale pony
“It’s the play-offs. Los Angeles versus Detroit. Whether you are watching the game on television, or sitting directly courtside, there’s probably one thing you could not help but notice- lots and lots of ads. Gatorade is scrawled across the court floor in gigantic letters. Big Budweiser and Coke signs festoon the arena walls. Prominent players wear uniforms with equally prominent corporate logos, like those of Nike or Adidas. And it does not stop between quarters. You see dozens of television