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How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of
Acknowledgments I want to acknowledge several people who have given many hours of their time and expertise in helping me make this project a reality. One is Barbara Crafton, whose advice, support, and depth of life and ministry I greatly appreciate. She walked me through this process with clarity and gentle prodding and deftly critiqued the manuscript. I owe an enormous debt of gratitude to Sue Stanley, who labored for many months typing the various changes in the text. Her patience, humor, and generosity