Better Business Bureau Rating: A Case Study

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Businesses having Better Business Bureau accreditation provides potential sales. While it may have more in the past however the Better Business Bureau rating is widely known and marketed as a business with high principles and a trustful organization. Better Business Bureau accreditation would be especially important to consumers and businesses potentially purchasing high value items. The added security of knowing that a business has gone thru the accreditation process help provide buyers with assurance and businesses with potential increased sales (Ferrell & Fraedrich & Ferrell, 2010). The competitive difference that the Better Business Bureau has is local services. Having a local Better Business Bureau and feet on the ground allows Better

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