What is the customer perception of the brand image of Bank of Africa Ghana, Tamale? 2. What factors influence customers’ perception of brand image of BOA in Tamale? 3. What is the influence brand image have on customer acquisition and retention by BOA in Tamale? 4. What is the relationship between customers’ perception of
Introduction The researcher will review existing written works on customer service in the banking industry of Ghana. This part investigates the different factors that may influence important customer service in the midst of wild competition from the viewpoint of a few journalists and specialist. It begins with a profile of the bank under investigation through to the significance and nature of the client practices, customer satisfaction, customer repurchase intentions and customer loyalty, customer
converge on the occurrence of fraud and its telling repercussions on organizations. Indeed, Smith (2001:1) alludes to the endemic nature of fraud by contending that fraud would have been a major growth area of the economy if it were considered as an industry Olasanmi (2010:8) opined that because many fraud cases are difficult to detect, it encourages many new fraudsters to join in perpetuating the fraud because management finds it very difficult to detect it and deals with it. According to Bolton & Hand
the nature of its business is dealing in savings, loans and investment etc. the firm is located in the busy section of accra specifically in okaishie. In conducting an environment scanning of the firm, the analysis will be done on the microfinance industry to ascertain the level of opportunities albrim as a firm can capitalize on and the threat that the environment poses to the success of the firm. The environmental scanning is conducted using a method known as the SWOT analysis. The SWOT analysis
can also be defined as typical mass market banking in which individual customers are local branches of large commercial banks. Services include Savings and checking account, Mortgages, Personal loans, Debit card, Credit Card. Retail banking aims to be the one shop for as many financial services as possible on behalf of retail clients. Some retail banks have even made a push into investment services as wealth management, brokerage accounts, private banking and retirement planning. While some of these
One of the biggest competitors for BHP Billiton is Rio Tinto who also is in the same industry along with BHP Billiton. Strategically, BHP Billiton has planned to own and operate, large, long-life, low-cost, expandable, upstream assets diversified by commodity, geography and market. Their Strategy has stayed the same for over a decade as it