Analyzing The Budweiser Commercial 'Friends Are Waiting'

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The Budweiser USA: “Friends Are Waiting” commercial from 2014 not only promotes their product but being responsible while consuming it. The underlying theme of the commercial is to drink responsibly and make good decisions, because they affect not only yourself but those who love you. Drinking is a big part of our society and sadly so is driving while intoxicated. Many people think they are invincible especially when they are drunk; so they believe they will be fine behind the wheel and don’t think of the consequences. This commercial is meant to tug at the heartstrings to get you thinking about not how it will affect you but the ones you love and care about. The commercial opens with a man in his early to mid- 20s welcoming a puppy home.

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