K.E. & Baack, D. (2007) stated an executional framework is the manner in which an advertising appeal is presented. It has eight frameworks following animation, slice-of-life, dramatization, testimonial, authoritative, demonstration, fantasy and informative Analysis 1. DHL Group Picture 1 : DHL ad from https://www.youtube.com/watch?v=R6SN1EKQUg0 DHL is a global logistics company that is well-known in market. This ad launched on commercial TV in 2006. The story is about two delivery trucks from