Alibaba Group is a company found in China, and as mentioned above China is one of the countries, which has highest power distance. However, Jack Ma, the founder and the CEO of the company, aims to create a low power distance-working environment and tend to adopt a decentralization strategy (Wolf, 2010). The company’s subsidiaries have developed independent technology teams, that is having no Chief Technology Officer to guide or to handle the operations while other following the decision of the (CTO)
BACKGROUND OF THE STUDY In the 21st century, people are unprecedentedly changing their ways of living influenced by technological and informational developments. Technology is assisting all sectors of various industries to be in operation regularly and efficiently. Online shopping, as the product of technology, are changing consumers' shopping habits varying from traditional shopping to online shopping. According to Internet World State (2016), as of December 31, 2015, there were 3.366 billion Internet