Aldi Swot Analysis

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Buyer's bargaining power: Aldi are perceived as being price-takers according to competition commission report (2008). This means that customers have to buy products that has been set by the supermarket. Aldi tend to compete on prices which allows consumers to have wide range of stores to select from however the product that is been sold is food which allows the supermarket to be flexible in whom they want to be faithful with. According to Reuben, 2014 supermarkets are competing based on price where they offer value for money, discounts and sales to gain customer base. This kind of strategies are becoming more known which shows they are trying to adapt to the demands of customers and the change of trends of consumption. Aldi use this kind of tactics as their main strategy, however they will need improvement on their current offerings through value creation rather just on price. Suppliers' bargaining power: The supplier…show more content…
Ansoff’s matrix shows the four growth strategies which are market development, market penetration, product development and diversification. So therefore for Aldi it would be wise for them to adopt a strategy which will allow them to face a low risk and it will require a low capital. This will involve for Aldi to develop innovating marketing campaign in order to attract customers from their rivals such as Tesco and providing customers with value added services which consequently Aldi will have rearrange their marketing mix in order to improve on selling capabilities. On the other hand, Aldi will have to exploit the living healthy campaign that has been introduced by the government to inflate the consumer base for the organic food trade as well as improve its inner maneuvers over economics of

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