Airbnb Case Study

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Introduction Airbnb, world’s largest accommodation provider, owns on real estate. It is one of the perfect example for the uprising “sharing economy”. It has over 1,500,000 listings in 34,000 cities and 190 countries. Founded in August 2008 and headquartered in San Francisco, California, the company is privately owned and operated by Airbnb, Inc. A guest seeking to rent a room or a property on Airbnb can enter the desired destination and dates, then view a variety of options including property type (single room to entire house), general location, other property features and characteristics, price and availability. In contrast with the traditional hotel industry which is dominated by hotels and inns offering many room, Airbnb enables anyone…show more content…
Airbnb values current housing hosts and their expertise regarding local scenes around the globe. By such collaboration, the brand creates content that is unique and relevant. They have always made sure that appealing listings appear higher on the website since it would attract more customers. Great content helps them optimize their search engine listings allowing for better search results on Google. Lately, the brand crowd-sourced Vine videos by inviting consumers to tell stories through first hand experiences. Airbnb relies more on customer engagement, and that has proved to be a successful…show more content…
Airbnb has been connecting with travelers and homeowners online, as well as implementing online strategies to acquire more travelers and homeowners. They support the business through non-promotional email campaigns, where they created a tool for subscribers to send greetings to hosts they stayed with or guests they had accommodated. The campaign did not have a sales-oriented call to action. They also use online advertising on Google with display banners that promoted the brand, increase the listings, and give exposure to more travelers and homeowners. The brand utilizes Public Relations to a great extent to promote its business, be it valuation, customers, or any new promotions. Airbnb’s success also depends on homeowners and travelers word of mouth. The brand has relied on the experience and encouraged the travelers and homeowners to spread the world. Airbnb’s core strategy is to keep homeowners and travelers happy. They have maintained relationships and that has helped them earn a good reputation among its audience. Hunter (2014) mentions Airbnb’s customer acquisition includes a defined target market, attractive offer, a clear call to action, and systems to convert new customers to lifelong

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