consumers. Budweiser, one of the most popular beer brands in America has recently been on the decline. There is a new competitor stealing Budweiser’s customers and that competitor is craft beers. During the Super Bowl in 2015 Budweiser aired a commercial that had a dog running away from home to reunite with a horse the dog befriend on the farm. This commercial brought tears to viewers around the world who were watching the Super Bowl. However, this commercial was not the only one that Budweiser aired
Budweiser ran a commercial during the Super Bowl that was much different than most commercials for alcohol products. This commercial did not show a group of people having the “good time” the consumption of alcoholic beverages promises. This commercial did not even include the beverage at all. Instead, it showed the connection between a human and an animal and that bonds between both will still exist as time goes on. The commercial opens with a horse trainer/farmer caring for a Clydesdale pony
“It’s the play-offs. Los Angeles versus Detroit. Whether you are watching the game on television, or sitting directly courtside, there’s probably one thing you could not help but notice- lots and lots of ads. Gatorade is scrawled across the court floor in gigantic letters. Big Budweiser and Coke signs festoon the arena walls. Prominent players wear uniforms with equally prominent corporate logos, like those of Nike or Adidas. And it does not stop between quarters. You see dozens of television