Introduction The operational excellence of a firm during difficult economic times is critical owing to the fact that firms cannot afford to have long-time marketing cycles, quality issues and high-cost operations to meet final profit. In order to ensure that all their business processes run smoothly, firms need to implement some valid operational systems like customer relationship management, which will help them focus on transactional processes and create competitive advantage. The dynamic nature
Marketing Management ? Consulation on Marketing strategy of Dhiraagu Executive Summary Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire