Nasir is 12 years old and of the African American descent. He is an active football and basketball player. He has an allergy to shellfish and uses Diphenhydramine/Benadryl when needed. 8. Jackson Jefferson-Jackson is 14 years old and of the African American descent. He loves to play basketball and practices daily when at the Youth Center. He does not have any special needs. 9. Morian Bailey- Morian is 12 years old and of the African American descent. He recently became interested in basketball and plays
2017). As such, Nike has expanded its product mix to cater to all consumer needs and segments its target markets into various categories: Women’s (Running, Training, Sportswear), Men’s (Running, Training, Sportswear), Young Athletes, Golf, Soccer, Basketball, Football and Licensing. As a result, Nike has become much more market-oriented and as stated by Phil