The Brunt Hotels, that owns 60 hotels in UK, decide to acquire a small chain of hotels in France. This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined, the steps that will be followed to implement this plan, the risk management analysis, the marketing plan that will be followed in the new country, the staff that will work in the new hotels