message, and frequently propagandists use some events in the past to acquit current doings, to show succession or to show radical distinctions. We assume that reaction of the society can influence the message in future and change it somehow. That is why for the periods of comparison sufficiently big periods of time were taken. For example, Russia between 1994 and 2001 had been passed through several landmarks - unformed government after soviet crash, several presidential elections, conflicts inside