What Is Sainsbury's Sustainability?

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INTRODUCTION With increasing concerns about the health of our environment, Business sustainability makes more sense than ever before. Moreover in today’s increasingly competitive world, more and more companies are realising that being sustainable is not just an environmental gesture but also a long term economic investment. Being sustainable attracts customers who are concerned about a company’s environmental footprint and thus creates new revenue. It also gives added benefits such as tax incentives, brand reputation and publicity, employee and customer retention, added revenues etc. This project looks at how two of the leading companies are taking sustainable measures with respect to physical environment. ADIDAS In January 2015, Corporate…show more content…
Sainsbury's idea is that by helping its farmers cut both costs and carbon, it will help protect British farming for the long term and be able to meet one of its key 20 by 20 goals – securing a supply of quality British food at fair prices way into the future. The scheme is fully funded by the retailer. Transferring green knowledge The group has made significant progress in cutting carbon across its own stores. This initiative allows it to transfer it’s knowledge to the suppliers it most depends upon. It also creates a mechanism for the farmers themselves to share knowledge and best practice, and to work together to make significant improvements in cost and environmental performance. Sainsbury's has developed on-farm carbon assessment tool in partnership with AB Sustain, the carbon measurement consultancy. It is the only such tool to achieve the exacting PA2050 standard, the highest tier of accreditation given by the Carbon Trust. The initiative began in 2007 within Sainbury’s Dairy Development Group and has now been extended to its cheese, beef, lamb, pork, chicken and egg…show more content…
Step 4: Recommend action Next step is to provide farmers with practical steps they can take to achieve cost and carbon efficiencies covering a multitude of farm practices, from moderating use of artificial fertilisers, to calving intervals, better use of feeds, improved pasture regimes and other methods to increase yields. Data speaks! The following facts give a fair idea of how successful the plan has been so far: 5% improvement in milk yields was achieved by diverting farmers away from the use of carbon-intensive concentrate feeds and artificial fertilisers, in favour of better management of grassland and forage. This has resulted in a saving of £310,000 on fertiliser and a saving of £11,154 per herd on feed. Lamb savings in one year alone have amounted to 10,266 tonnes of carbon – equivalent to the emissions from 4,100 family cars. The tight and collaborative focus of the carbon footprint initiative mean that the substantial £1.2m of savings achieved so far. Conclusion This initiative by Sainbury’s is a big step towards bringing forth a positive impact in our physical environment. It is one of the efforts that gives a hope for a greener, healthier and a more sustainable
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