billion software services sector approaching into the Indian economy. Indian Hotel Industry is set up to grow up by 15% a year. In 2010 as the Delhi capital city of India hosted the Commonwealth Games there were more than 50 worldwide budget hotel chains moving into India. One of the major reasons for the increase in demand for hotel rooms in the country is due to the boom of information technology, telecom, retail and real estate .India's mounting stock market and new business opportunities are always
CHAPTER 1 1.1 INTRODUCTION Satisfying customers is one of the main objectives of every business. The message is obvious – satisfied customers improve business and dissatisfied customers impair business. Customer satisfaction is an asset that should be monitored and managed just like any physical asset. Introduction to Customer satisfaction: Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation