Tom Ford Ads

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According to the documentary “Killing Us Softly 4,” average Americans are exposed to approximately 3,000 advertisements a day. Advertisements (hereafter referred to as ads) are everywhere, and they are inevitable. One of the most serious problems about advertisements is that many ads give the viewers wrong idea about gender roles or ideal standards of beauty, and delivers sexists messages about women with degrading manner. The first picture is a “Tom Ford’s male fragrance” advertisement campaign published in GQ magazine on 2007. This advertisement is one of the most well known controversial fashion campaigns that was banned in Italy but not necessarily in the U.S. or U.K. It is an extremely sexual content that emphasize a depiction of woman’s…show more content…
The product positioned in between woman’s breasts and thighs deliver an explicit message to men, “If you purchase and use this product, then you can have sex with a sexy woman with perfect body.” This particular ad was Tom Ford’s debut campaign for the new fragrance line and this attention-grabbing advertisement, in fact, increased sales for the brand at the following year. Tom Ford's campaign is an extremely compelling advertisement since it is very memorable. People will feel both shocked and engaged at the same time that they will not easily forget overly sexualized image of a fragrance on top of woman’s glowing body. Men viewers will be immediately attracted as they get exposed to the picture because it provokes men’s fundamental driving forces and gives rise to their emotional reaction. It is not likely that it will stimulate women’s driving forces. Nonetheless, interestingly, this type of sexual appeal will also have a great impact on women audience. Some women might focus on the beautiful flawless body, or some might feel disgusted and offended by the overly objectified image like this. However, this particular advertisement will drag both men and women’s attention and will be one of the few ads that are easy to

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