The Importance Of Fashion In Contemporary Society

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Fashion & Contemporary Society – Greenwood (2003) describes “Fashion represents perhaps the purest — if also the least noble — form of socially held or engaged cognition, emotion and behavior”. Fashion itself reflects social, economic, political and cultural changes and expresses modernity, symbolizing the spirit of the times (Zegheanu, 2016). Lipovetsky (2002) has compared fashion with democracy as unstable, ephemeral and superficial, but states it as a positive and more workable then a more interdependent society and argues that today's mass-produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated, democratically educated society. Fashion in the final analysis is a social contract’, is how the legendary fashion editor Diana Vreeland put the point (Pappas, 2008). Fashion is revealing and has huge on our society. Fashion is a language which tells a story about the person who wears it. Post‐modern consumption is strongly characterized by fashion, because it assists the fragmentation and an

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