Service Center (VMC) was founded in Philadelphia in 1980 to serve the needs of veterans returning from Vietnam war (History, 2013). Over the years the VMC has expanded both its range of services and the veterans it services. Today, the VMC offers temporary financial support, transitional housing, job assistance and career development, legal assistance, and educational support (VMC Annual Report 2013/14, 2014). 2 MARKETING PLAN SWOT 2.1 STRENGTHS 2.1.1 Corporate Partnerships • The VMC has strong corporate