Project Report on “Study on perception of customer satisfaction towards the products and services provided by Tata Motors on passenger cars in Mangalore, Karnataka” Submitted by Mr.Vishwas Kini (4NY13MBA76) Under the valuable guidance of Mrs. Shilpa Bhagwat Assistant Professor Justice K. S. Hegde Institute of Management Nitte, Karkala Department of Business Administration Justice K.S. Hegde Institute of Management NMAMIT, Nitte – 574110 June 2015 CERTIFICATE This is to certify Ms. Mythri Naik
Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use. 2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation. 3. Majority of the customers are earning the income between Rs. 100000-250000 per annum. 4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use