Target's Integrated Marketing Communications Essay

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1. What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward? Target (2015) combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount prices, and a discount supermarket...75 departments in all. Target has done very well for themselves over the years by integrating marketing communications through a clear message, consumer accessibility, an identifiable brand, promotable sales, goodwill events, advertising, and direct marketing. From the beginning Target developed their communication strategy by utilizing the eight steps in developing effective communication: identifying their target, determine objectives, design communications, select channels, establish budget, decide on media mix, measure…show more content…
Target and Wal-Mart’s targeted market are what set them apart. Target’s market is young, hip and trendy consumers in which their lifestyles differ than from Wal-Mart’s offers “everyday low price” to their cost-conscious consumers. The differences in Target’s and Wal-Mart’s IMC strategies are based upon the market each retailer is attempting to reach. Our purpose is to fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less. brand promise (Target, 2015). Wal-Mart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices (Wal-mart, Stores, 2015). Target offer’s more specialty high-end brands to appeal to their customer, so they advertise through various forms of media and technology advancements to reach their

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