Swot Analysis Of Kellogg

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Company Overview Kellogg, founded in 1906 by W. K. Kellogg, has its headquarter located in Battle Creek, Michigan with manufacturing plants and distribution centers over 18 countries and sell their products over 180 countries over the Americas, Europe, Africa, Asia, and Oceania. Kellogg’s manufacturing plants in the US are mostly located on the East Coast (Appendix). Kellogg’s has been producing cereal foods as well as convenience foods with both depth and width in products diversities. The company was found with its mission stated and still can be held accountable for “Nourishing families so they can flourish and thrive”. Upon its missions, Kellogg included a vision of “[to] enrich and delight the world through foods and brands that matter.”…show more content…
However, among the total 31% of firm’s total revenue, only as little as 13% are from East Asia and Latin America. This suggests that the main marketplaces for Kellogg are North America and Europe and they together contributed 87% of the total revenue. The large discrepancy in the revenue contribution can be held as a fact to determine the diversification strategy: Kellogg stands as a concentrated company trying to enter the international…show more content…
From a political standpoint, Kellogg’s is making huge steps towards the battle against obesity. They are the first company in the industry to mandate the inclusion of vitamins and minerals in their product, as well as significantly reduced the amount of sugar. Socially, Kellogg’s marketing campaign highlights the importance of health and safety with a special emphasis and keeping active. Their mascot, Tony the Tiger, is frequently shown engaging in physical activity and encouraging kids around him to join. Innovation is a key element to the cereal market when packaging, storing, and processing is constantly changing and evolving. The creation of a recyclable and resealable package and the extension of product size offerings to make purchases easier are all factors that contribute to Kellogg’s technological approach to success. The protection of the environment is a huge responsibility to Kellogg’s and they make sure that they have the least impact on the environment as possible. By making sure that their ingredients are grown sustainably, using less energy, watching their water consumption, and eliminating waste, Kellogg’s ensures that their negative influence on the environment will remain

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