Opportunities High potential target market High number of opportunities to expand business with new services High potential for international expansion Large demographic amount of women in their early twenties to late thirties who frequently do these establishments in order to relax, pamper themselves, and to meet their aesthetic needs. Teenagers with disposable income (age 16+) are also interested in getting beauty treatments at trendy places. Threats: High competition in market Competitors provide same services at lower prices Home manicure and pedicure or spa sets are widely available and could act as a substitute for customers of Cocktail&nails spa
Competitors:
Issa Nails Salon- 800 Lexington Ave
This salon is located very close…show more content… For their Gel services, they use the healthiest and most natural products. Their range of manicures, pedicures, nail art, gel services, event space rentals, spa packages, facials, and waxing leave us steps ahead of the rest. In addition, we offer over 250 shades of Essie nail polish available for purchase. Some of the most powerful men and women of New York make it their weekly stop for talented experienced manicurists and comfortable, boldly-colored love seats that represents the colors of Essie nails.
For their facials and massage services, they use Khiels with the finest natural ingredients at high concentrations to deliver visible results and essential oils for massages.
For their waxing services, they use Moom which has reinvented the concept of hair removal by considering the beauty and health of the skin first. Moom is organic and a 100% natural nourishing hair remover with lavender pampers, your skin with calming chamomile, luxurious lavender and delicious lemon juice. Moom’s gentle process reveals the beautiful skin you were born…show more content… The spa it is located in a high traffic area with accessible by public transportation and via private cars with reasonably priced street and garage parking available.
Promotion
Cocktail&Nails Spa have designed several ways to receive positive attention and publicity for their first year. Their main plan is to open in August 2016, offering people a tour of the facilities, facials, manicures, and brunch in our courtyard with mimosas. People will be allowed to purchase tickets for $20 each for our lottery for services worth up to $100 and will be offered special benefits and packages.
Cocktail&Nails will market themselves as a Spa/ beauty salon that serves alcoholic cocktails to customers 21 and over. This will be done through flyers to be sent out with the hired employees. This spa will also have a promotion for the first few months to new get people which is available online. However, they will also offer a discount for a few months to people that refer new customers.
To continue customer awareness, they have created our website Coctails&NailsSpaNYC.com with a monthly newsletter and highlighting monthly