Sierra Nevada Brewing Company, founded by Ken Grossman and Paul Camusi in 1980, has been recognized as one of the most popular craft brewing industries in the country. It is a homebrewing beer company headquartered in Chico, California. The name ‘Sierra Nevada Brewing Company’ comes from the mountains in Sierra Nevada, where Ken always loves to hike (Cook 1). During the initial years of operation, the company had some financial and commercial issues. However, in the late 1980s to 1990s, the company was able to expand its capacity and build a new brewery. The company then earned the recognition of other craft breweries and gained a reputation among the top institutions in the country. Since its establishment 34 years ago, the company has remained committed to the environment, social health, and green production. The company was awarded as the greenest firm in December 2010. “Sierra Nevada Brewing Company’s mission statement was to brew the finest ales and lagers” (Cook 2). The idea of…show more content… For example, “an $88,000 donation from Sierra Nevada Company will enhance the hands-on learning opportunities at California State University, Chico’s Paul L Byrne Agricultural Teaching and Research Center, commonly called the University Farm” (College of Agriculture). Sierra Nevada Brewing Company carefully understands the importance of efficient corporate behavior. It has an evidence the company’s Corporate and Social responsibility is not wasteful. For instance, it used spent vegetable oil from the restaurant for biodiesel their local and long-haul trucks, and spent hops, grain, and yeast were collected and used as feed for local dairy and beef cows (Cook 5). Moreover, the company has created up to five hundred jobs across America. Sierra Nevada Brewing’ target market is the American population. This is a stable group and it will