The macroeconomic environment of a firm as suggested by Oxelheim, L. and C. Wihlborg., (1987) is constituted by a set of four relative prices; the inflation rates, interest rates, exchange rates and political risk premiums (the premium charged by the company for the rules about the uncertainty of the market game). In any developing economy, it is important to consider these particular macroeconomic variables and how their behavior over time affects the company’s health and ultimately its survival
- Scene 1 Cast: Zoe the Cat, Zoe's Smart Phone (Phone) Scene: In Zoe's house - Zoe: The mail is here! I shall go get it. (Goes out of her house and comes back with a stack of papers. She begins reading them off and throwing them on a table.) Zoe: Land tax, gas tax, sales tax, income tax, litter box tax, gas bill, water bill, electric bill, taxes for paying taxes, taxes for paying taxes for paying taxes, rental car bill, this bill, that bill... Hey! What's this? It's from EDUCATION ACADEME!