Rob Reliance Case Study

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In 2011, Rob Allison was very disappointed as he stared out of the window. On 9th Sept in Sudbury, Ontario he had lost $1.2 million opportunity with a leading paper ( Northern Paper Inc). It was a paper mill in Rocky falls Ontario. This million dollar opportunity was to Design, Supply and Install an Automated Control System Northern's wood chip handling system. Mr Allison was a Senior Account Manager in North Ontario having more than 20 years of experience in selling automation systems in heavy industry. He would have easily reached his target for the year which eventually would have boosted his incentive. The reason he got disappointed was he was really hoping to earn an extra income for his family's next vacation which was just missed because

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