Rhetoric To Elect The Next President

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When it is time for America to elect the next President, Americans are often bombarded with commercials, debates, and the very strong and present opinions of those who are on social media sites. Social media has become a platform for all things good and evil, positive and negative. It has become a place for open conversation. With the 2016 Presidential Election coming around the corner, we will embark on a trip back to 2012 and see just how these presidential candidates used different appeals, political jargon, as well as how they used rhetoric to influence their voters and to persuade them to join their side. Let us take a trip back to the year 2012. Barack Obama was running for his second term of Presidency- his opponent is Republican Mitt Romney. Obama’s main goal was to define Romney as a “callous multi-millionaire whose policies favor the wealthy over the middle class” (The Living Room Candidate). The main goal was focused on taking Romney down and making sure he didn’t have a chance to step foot in the Oval Office. Obama and his campaign crew made a handful of jabs at Romney to ensure that he was tainted and deemed unworthy of becoming President. To get a better look at Obama’s tactics, I have viewed and analyzed one of his commercials titled, Understands which came out in 2012. It starts out with…show more content…
In the book, Understanding Rhetoric: A Graphic Guide to Writing, it provides the viewer with a better understanding. With a definition of each pathos, logos, and ethos. Pathos appeals rely on emotions and feelings to persuade the audience, while logos relies on the audience’s intelligence to persuade them. Lastly, ethos is a person’s credibility with a given audience which could mean sincerity, authority, expertise, etc. Also, it is important to understand that the speaker is tailoring to all available means of persuasion depending on the situation at

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