This paper is about the PESTLE analysis of India. This is an analysis managers carry out before considering entry into a country, they look at various factors and how it will impact their businesses, and this analysis also helps them make strategic decisions.
INDIA
India is one of the oldest civilizations in the world with vast cultural heritage. It has achieved all-round socio-economic progress during the last 67 years of her Independence. India has become self-sufficient in agricultural production and is now one of the top industrialized countries in the world.
As the 7th largest country in the world, India stands apart from the rest of Asia, marked off as it is by mountains and the sea, which give the country a distinct geographical entity. India's population, as at 1st March 2011 stood at 1,210,193,422 billion (Profile, 2014).
India wrested her independence from Britain in 1947 after a long freedom struggle led largely by the Indian National Congress and its visionary leaders, especially, Mahatma Gandhi (History, 2014).
The National Flag is a horizontal tricolour of deep saffron (kesaria) at the top, white in the middle and dark green at the bottom in equal proportion. The state emblem is an adaptation…show more content… India has become a promising investment destination for foreign companies looking to start businesses here. Mr Narendra Modi, Prime Minister of India, launched the 'Make in India' initiative with the goal to give the Indian economy global recognition and an edge. This initiative is expected to increase the purchasing power of the common man, which would boost demand, and hence fast-forward development, in addition to benefiting businessmen. Although, not all is rosy, there are the negative aspects about India but knowledge about these negative factors would help make strategic decisions to reduce the impacts or minimize the negative impacts on