Personal Branding Concept Essay

1478 Words6 Pages
The Personal Branding Concept The term “personal branding” has over the recent past been associated with Tom Peters, a renowned management guru. A brand can be described as the comprehensive, consistent value that a person receives from using a product or service. It conveys a whole set of expectations which can be either negative or positive. A brand is also described simply as a bundle of benefits, attributable to a product or service. Is branding limited to goods and services? Certainly not, because the brand is most often associated with the person who is giving the service. In the past, self-help management techniques were about self-improvement. Today, the personal branding concept suggests instead that success comes from self-packaging.…show more content…
Branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or social networks, such as face book, instagram, what’s up and twitter. There is no hiding anymore; transparency and authenticity are the only means to survive and thrive in this new digital kingdom. Many people think that personal branding is meant for celebrities, yet each and every one of us is a brand in his/her own personal right. It is through personal branding, that we successfully market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like they do. We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and enabled us to reach incredible heights, at the cost of our time. Some researchers indicate that one can decide what face to show to the world, while positioning self for success through the personal branding
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