1. Introduction Certain concepts are important when designing and developing a personal brand. This essay will discuss and apply the concepts of brand authenticity and brand innovation to developing a personal brand the essay will therefore also look at how design thinking can be applied to developing a personal brand. A brand behaves in a certain way to its customers and that behaviour which attracts the customer, ends up defining the brand. A brand that is “what it says it is” and “does what is
“A variety of new sources of online information that are created, initiated, circulated and used by consumer intent on educating each other about products, brands, services, personalities, and issues” (Blackshaw & Nazzaro, 2004, p. 2) Mostly when it comes to Luxury brands consumer to consumer interaction is the key concern as it has both negative and positive aspects for companies. It can promote companies or can crack them badly; it all depends on the experienced consumer’s reviews. If they have
1 Mental illness – a key public health issue The World Health Organization upon acknowledging the significance of global mental health defined health as “a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity” (WHO, 1946, p.1). This apt definition led the dictum that “there is no health without mental health” (WHO, 2004, p.10), with endorsements from reputable organisations such as the World Federation of Mental Health, EU Council of Ministers