Panasonic Corporation Case Study

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Panasonic Corporation is a Japanese multinational electronics corporation which was founded in 1918. The corporation is headquartered in Kadoma, Osaka, Japan and is becoming one of the largest electronics manufacturers in the world. With more than 70 percent of its global revenue generating from outside consumer markets, Panasonic is continuously growing and remaining stable in the highly competitive electronics industry. Panasonic has its manufacturing facilities based in over 70 locations globally. The company’s major facilities are located in India, London, Toulouse, Hamburg, Dallas, Dubai and Singapore. Most of the component manufacturing is carried out in Osaka, Japan. In addition, Panasonic has just appointed India as regional hub…show more content…
Oral-B was previously owned by the Gillette group and it has been part of the Procter & Gamble company since 2006. The United States remains the largest market by generating 35.4 percent of company sales, followed by China. The China’s emerging middle-class consumers are increasingly paying attention to the quality of life. Therefore, it is believed there will an increase in their willingness to spend money on health-related products. The market scale of China's oral care market is expected to reach 500 billion yuan in the next 15 years. Oral-B manual toothbrushes have been made in the United States for more than 50 years. In 2000, this production plant was facing closure due to its high cost base and inability to compete with sister plants in Mexico and Asia. However, Liam Cassidy, the former Plant Manager turned the business around by reducing the workforce and focusing on cost reduction and continuous production improvement. A new business strategy was implemented: it focused on making high-volume product families and on distribution. Manual production operations were outsourced to Mexico to reduce the production cost by 30 to 60 percent. The plant’s productivity had rose by 56 percent in 3 years which made the production site of Oral-B in Iowa City remains the biggest toothbrush plant in the

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