Regiocentric and Geocentric. To understand the market orientations we will discuss this framework in brief. a) Ethnocentric A company with ethnocentric approach, based on the home-country perspectives deals with the whole world. Strategies of marketing which are used in foreign markets are based on local or domestic markets. Ethnocentrism is based on one’s firm belief in the superiority of one’s own culture. Under the ethnocentric approach, products designed for the home market are exported elsewhere in