3.11.1 Fraud and security concerns
Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront.
Secure Sockets Layer encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant. However, one must still trust the merchant and employee snot to use the credit card information subsequently for their own purchases, and not to pass the information to others. Also,…show more content… The purpose of these seals is to increase the confidence of online shoppers. However, the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent. A number of resources offer advice on how consumers can protect themselves when using online retailer services. These include:
• Sticking with known stores, or attempting to find independent consumer reviews of their experiences; also ensuring that there is comprehensive contact information on the website before using the service, and noting if the retailer has enrolled in industry oversight programs such as a trust mark or a trust seal.
• Before buying from a new company, evaluate the website by considering issues such as: the professionalism and user-friendliness of the site; whether or not the company lists a telephone number and/or street address along with e-contact information; whether a fair and reasonable refund and return policy is clearly stated; and whether there are hidden price inflators, such as excessive shipping and handling…show more content… It's not surprising.
Online shopping in Canada is rising in popularity for a number of reasons -- as more retailers realize the market value of an online presence; we're seeing more and more products available for purchase online.
Retailers are also recognizing the value of exclusive offers and online deals to drive sales. And let's not forget how accessible the "World Wide Web" is to the average consumer. Whether you access the internet from work or home, on your mobile device or via free Wi-Fi at one of ten coffee shops down the road -- any road -- Internet accessibility has created an era of constant browsing, which is a behavior that is changing the landscape of "the consumer."
As someone who works in the business of e-Commerce, I have noticed some interesting online shopping trends that put the buying habits of the online consumer front and centre. More specifically, the online shopper often falls into different profile categories, a handful of which I'll outline