In a soup over Maggi noodles, what’s the worst for Nestle? A quality scare is a food brand’s worst nightmare, especially when children are involved. Nestle India Ltd’s share fell by 9.1% on Wednesday, after more states began to conduct tests on its instant noodles brand Maggi for higher-than permitted levels of lead and for the presence of monosodium glutamate. Fears that this situation is developing into a full-blown crisis have made investors bearish. Parallels can be drawn with the Cadbury Dairy
Social media users: The number of social media users in India has reached to 143 million. According to the reports of Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International the college going students use 34% of social media followed by young men at 27%. School-going children constitute 12% of the social media users. 60% of College-going students and young men use social media in urban India the number of rural regions has also increased in the last
in small villages in India by training and offering micro credit to underprivileged entrepreneurial women. They now have 45 000 workers covering 100 000 villages (Porter&Kramer, 2011, p.