Neiman Marcus is an upscale retail company that provides luxury merchandise to its consumers ranging from jewelry, beauty, and decorative home products. The company owns
41 stores across the United States and two Bergdorf stores in Manhattan.
Neiman Marcus one-to-one marketing strategy is to target high-income individuals by understanding their needs through direct mail sales. When a customer makes a purchase online or in store, his/her profile is saved in our database. Based on his/her previous purchases, a catalog is sent to buyer featuring different products and recommendations.
Another approach is to create an online application that allows buyers to receive additional sales and promotions as soon as they enter the store. A discount…show more content… In order to gain more exposure on the international market, we partnered with
BergdorfGoodman, LastCall and mytheresesa who are well known web sites that feature the top international designers. Our products are available in all three stores and online as well.
Each application received is reviewed and approved by the owners of the website. They are no fees to become an affiliate and the contract can be terminated at any time. A logo, a banner, a link or an ad is placed on Neiman Marcus website. Business owners can receive up to 10% in commission.
In order to attract more customers, our viral marketing strategy will be to offer a 5% discount code every time a buyer refers a friend. The code will only be applicable when the referee makes a purchase online. Another approach is to create an ad campaign targeting young individuals who dreamed to enter the fashion industry. A random individual each year will have the opportunity to become the new face of Neiman Marcus representing the brand