They are an outcome of a real “pain point” and they implemented / deployed. This should be a story that really happened in the corporate or at a Client Location or Account / Project Unit or Consumer side. • Bring out the real story and those real hero’s, then those stories will have a higher credibility. • Stories can be told through a View Point. The possible viewpoints could be A Customer View Point / End User View Point / Innovator View Point / Interviewer or Storyteller View Point. • Internalize