6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies of Honda 2.10 Environmental Responsibility 2.11 Board of directors 2.12 Awards and Recognition 2.13 Product profile 2.14 SWOT analysis 7-37 3 THEORECICAL BACKGROUND OF THE STUDY 38-51 4 ANALYSIS AND INTERPRETATION 52-69 5 FINDINGS, SUGGETIONS AND CONCLUSION 70-72 BIBILOGRAPHY ANNEXURE LIST OF TABLE SL. NO PARTICULARS